Alicat Jewellery is an exquisite, vintage, jewellery brand based in South Wales.

Founded by Alexandra Joseph (affectionately known to her friends as Ali), Alicat Jewellery sources and handpicks incredible, antique, investment pieces from all over the world, to celebrate the modern woman.


Ali prides herself on a bespoke service that sources beautiful, one-off pieces for the individual – timeless heirlooms that can be passed down from generation to generation.

Ali has lived and breathed fashion all her life. As a child she was influenced by the chic shopping community of her Cowbridge roots and quickly honed her natural ability and passion for styling outfits and interiors. Ali developed a reputation as a cool lifestyle and interiors consultant, and refurbished exclusive boutique hotels, redesigned interiors and worked as a well-connected fashion buyer for reputable boutiques.


It was in her role as a fashion buyer that Ali realised the importance of adornment with the perfect jewel – how a twinkly diamond necklace, a beautiful emerald ring or an elegant gold bangle can enhance and complete an outfit.

This is how Alicat Jewellery was born, and a desire to source beautiful jewels through her bespoke business. As well as a natural understanding of her customer’s wishes, Ali has a detailed knowledge of the history of each design – be it Art Deco, Victorian, Edwardian or modern. It is this combination of flair, professionalism and expertise that finds the perfect piece every time.

Ali can also arrange for one-off creations to be designed and made especially for you or your loved ones – whatever the occasion.